About Prime Communications (AT&T retail)
Prime Communications sells AT&T from more than 620 stores across Mexico. Retail staffing there is a weekly problem rather than an annual one: somebody leaves, a store opens short-handed, and the till notices before HR does.
01
135 vacancies, open at once
At any given moment, 135 roles were unfilled across the estate. Each one is a store working short — fewer people on the floor, longer queues, a manager covering a shift instead of running one.
At the other end of the process, every new starter's documents were collected and checked by hand. That is the kind of work that quietly eats a recruitment team's week without ever appearing on a report.
02
Sofia hires. Daniel onboards.
Prime calls the hiring agent Sofia. She runs screening, scheduling and talent communication for store and head-office roles — the whole conversation, from the application to the interview in a manager's diary.
Daniel takes it from there, collecting and validating documents end to end, so that an accepted offer stops meaning another week of chasing photographs of ID cards.
Fifteen stores now run entirely through the agent, with no separate HR interview step at all.
03
What moved
Open vacancies fell from 135 to 55 — a 60% reduction — so stores were staffed weeks earlier than they used to be. More than half of the recruiters moved above target, at twenty placements each a month.
Nine in ten onboardings now run end to end on the platform, and 68,000 applications have come through since July 2025.
04
The number nobody expects
99.5% of talent rate their experience positively, across 25,000 responses — the highest satisfaction score in Orbio's portfolio.
It is the result that surprises people most. The candidates being answered by an agent are the ones reporting the best experience, because being answered in minutes at the hour you actually applied turns out to matter more than being answered by a person three days later.
What Orbio runs
- Sofia runs screening, scheduling and talent communication for store and head-office roles.
- Daniel runs onboarding, collecting and validating documents end to end.
Results
- Open vacancies down 60% — 135 to 55.
- 90% of onboardings now run end to end on the platform.
- More than half of recruiters moved above target, at 20 placements each a month.
- 15 stores run entirely through the agent, with no separate HR interview step.
- Talent satisfaction at 99.5%, across 25K responses.
- 68K applications since July 2025.
The impact
135 → 55
open vacancies, a 60% reduction
99.5%
of talent rate their experience positively
Across 25K responses — the highest satisfaction score in our portfolio.
90%
of onboardings run end to end on the platform